Content Marketing News

Today content marketing is out performing traditional marketing in most markets. Content marketing is a form of social marketing that provides your potential customers with information they want or need to make their lives or business better.

The following infographic provided by Marketo is primarily focused on the B2B marketing aspect, with emphasis on lead generation. But the value is just as strong for marketing to consumers. The bottom line is the same, traditional marketing is giving away to the new ways made possible by the Internet.

So regardless of your target market, it is unwise to ignore the potential of using your vast knowledge in your own industry, profession or even your hobbies to market yourself, your products and services or your company with quality content posted to your company website, your personal website or blog. Even via public forums, and communities like JingleSPOT, Facebook, or Twitter.

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